We Lived It. So We Fixed It.
Clarity was built for one reason:
To stop our clients from overpaying for IT.
You've been buying technology through the same traditional resale model for years — reseller sales reps with quotas to hit, managers to appease, unnecessary overhead to cover, and margins buried in every quote.
It doesn't have to work that way.
Clarity is purpose-built to strip out every cost that serves the reseller and not the client — the management layers, the overhead, the marketing, and everything else you never asked for, but are being charged for.
We structured Clarity with intention — to help clients see real dollar value on every purchase, while helping OEMs get more competitive quotes to their end customers. One client at a time, we're helping businesses identify and eliminate the costs they didn't know were being charged to them.
Clarity was built for one reason:
To stop our clients from overpaying for IT.
You've been buying technology through the same traditional resale model for years — reseller sales reps with quotas to hit, managers to appease, unnecessary overhead to cover, and margins buried in every quote.
It doesn't have to work that way.
Clarity is purpose-built to strip out every cost that serves the reseller and not the client — the management layers, the overhead, the marketing, and everything else you never asked for, but are being charged for.
We structured Clarity with intention — to help clients see real dollar value on every purchase, while helping OEMs get more competitive quotes to their end customers. One client at a time, we're helping businesses identify and eliminate the costs they didn't know were being charged to them.
The Founders & Our Story
The Founders & Our Story
A front-row seat to what’s broken, and a purpose built model to fix it.
Together we've sold hundreds of millions in enterprise IT at CDW, SHI, and Palo Alto Networks.
We experienced firsthand how the sales machine — built to maximize revenue at every layer — held us back from actually serving our clients. The overhead required to keep the lights on at a traditional reseller doesn't stay internal. It lands in every quote, on every deal, whether clients know it or not.
Having successful careers at the biggest names in the business gave us a front-row seat to how this industry really operates. The margins. The quotas. The sales games. The targeted incentives designed to move specific products. We saw where the model served the reseller, but more importantly where it fell short for our clients and OEM partners.
So we left to build something better.
We believe the best sellers don't need the machine behind them — and neither do their clients. At CDW and SHI, we outgrew the structure we were supposed to rely on. The managers, the engineers on salary, the layers of oversight — we weren't using them, but our clients were paying for them on every deal.
We believe the best account managers should be able to deliver for their clients without charging them for an infrastructure they didn't get to create. Great service and fair pricing don't have to be mutually exclusive. We proved it by removing everything that made it that way.
That's Clarity. And we're just getting started.
Together we've sold hundreds of millions in enterprise IT at CDW, SHI, and Palo Alto Networks.
We experienced firsthand how the sales machine — built to maximize revenue at every layer — held us back from actually serving our clients. The overhead required to keep the lights on at a traditional reseller doesn't stay internal. It lands in every quote, on every deal, whether clients know it or not.
Having successful careers at the biggest names in the business gave us a front-row seat to how this industry really operates. The margins. The quotas. The sales games. The targeted incentives designed to move specific products. We saw where the model served the reseller, but more importantly where it fell short for our clients and OEM partners.
So we left to build something better.
We believe the best sellers don't need the machine behind them — and neither do their clients. At CDW and SHI, we outgrew the structure we were supposed to rely on. The managers, the engineers on salary, the layers of oversight — we weren't using them, but our clients were paying for them on every deal.
We believe the best account managers should be able to deliver for their clients without charging them for an infrastructure they didn't get to create. Great service and fair pricing don't have to be mutually exclusive. We proved it by removing everything that made it that way.
That's Clarity. And we're just getting started.
BENEFITS
Why IT Buyers Choose Clarity
Everything you need, nothing you don't.
Founder-Led Service
No sales reps. No VPs. You only work with the founders who built the company.
Founder-Led Service
No sales reps. No VPs. You only work with the founders who built the company.
Lean, Efficient Model
Built with no overhead, so you’re never paying for resources you don’t use.
Lean, Efficient Model
Built with no overhead, so you’re never paying for resources you don’t use.
On-Demand Expertise
Expert engineers, brought in only when it makes sense.
On-Demand Expertise
Expert engineers, brought in only when it makes sense.
Our Advantage
Lean Means More
The byproducts of less overhead? More of everything that matters.
Faster Turnarounds
Fewer layers = quicker quotes, contracts, and decisions.
Faster Turnarounds
Fewer layers = quicker quotes, contracts, and decisions.
Real Relationships
No sales rep turnover. Just direct, consistent support from the founders.
Lower Total Cost
Not just pricing — total cost of ownership drops without built-in bloat.
Less Sales Pressure
No quotas. No games. Just what's right for your business.
Flexible by Design
No rigid playbooks or red tape. We adapt to your team, your timeline, and your goals.
Smarter Engineering Access
Top-tier partners on tap. Brought in only when needed, never by default.
Ask the Founders
Real Questions. Genuine Answers.
Why did you leave CDW/SHI/Palo Alto to start Clarity?
We were tired of watching customers overpay for technology just to cover inefficiencies at big firms. We knew there had to be a better way—so we built it.
Who actually manages my account?
Us. Jesse & Kevin. Every quote, every deal, every time. We don’t believe in account handoffs or transitions.
How are you able to price lower than the big guys?
Easy. We don’t have layers of managers, bloated engineering benches, or aggressive quotas. We have full control over the the margin—and pass that control directly back to you.
Are you big enough to handle enterprise deals?
We’ve handled eight-figure renewals, refreshes, and global multi-site rollouts. The difference? We do it strategically—with experience, not overhead.
Why should I trust you with my business?
Without a great experience for our clients, we don’t have a business. If you don’t win, neither do we. Our livelihoods depend on your satisfaction—and not many sales reps can say that.
Ask the Founders
Real Questions. Genuine Answers.
Why did you leave CDW/SHI/Palo Alto to start Clarity?
We were tired of watching customers overpay for technology just to cover inefficiencies at big firms. We knew there had to be a better way—so we built it.
Who actually manages my account?
Us. Jesse & Kevin. Every quote, every deal, every time. We don’t believe in account handoffs or transitions.
How are you able to price lower than the big guys?
Easy. We don’t have layers of managers, bloated engineering benches, or aggressive quotas. We have full control over the the margin—and pass that control directly back to you.
Are you big enough to handle enterprise deals?
We’ve handled eight-figure renewals, refreshes, and global multi-site rollouts. The difference? We do it strategically—with experience, not overhead.
Why should I trust you with my business?
Without a great experience for our clients, we don’t have a business. If you don’t win, neither do we. Our livelihoods depend on your satisfaction—and not many sales reps can say that.
Ask the Founders
Real Questions. Genuine Answers.
Why did you leave CDW/SHI/Palo Alto to start Clarity?
Who actually manages my account?
How are you able to price lower than the big guys?
Are you big enough to handle enterprise deals?
Why should I trust you with my business?
COMPARISON
Why Clarity Over Others
Direct access to founders—no sales layers
Lean model = lower pricing, zero waste
On-demand engineers—not built-in overhead
Same tech, same vendors—just without excessive markups
Fast quotes, frictionless fulfillment
Others
Account reps, managers, and turnover
High pricing to support bloated orgs
You pay for unused bench talent—every time
Overhead Includes: Managers, Offices, Conferences, Marketing, & more..
Quota driven pressures