Same Tech. Lower Cost. More Value.
A smarter alternative to the traditional IT reseller.
Clarity delivers the same enterprise-grade tech—without the bloated orgs, markups, or red tape
We Lived It. So We Fixed It.
Clarity was built for one reason: to fix how IT gets bought.
We help you bypass bloated resellers and work with a lean, founder-led team that delivers the same technology—without the overhead, the pressure, or the hidden costs.
Clarity was built for one reason:
to fix how IT gets bought.
We help you bypass bloated resellers and work with a lean, founder-led team that delivers the same technology—without the overhead, the pressure, or the hidden costs.
Clarity was built for one reason:
to fix how IT gets bought.
We help you bypass bloated resellers and work with a lean, founder-led team that delivers the same technology—without the overhead, the pressure, or the hidden costs.
YOUR TEAM
Founders & Our Story
Founders & Our Story
A front-row seat to what’s broken, and a model designed to fix it.
After years inside the traditional reseller world—at companies where profits and quotas came before customer experience—we knew there had to be a better way.
We’ve spent our careers on both sides of the IT sales cycle. Between us, we’ve worked for CDW, SHI, and Palo Alto Networks—giving us a front-row seat to how traditional resellers operate, and where they fall short.
So we built Clarity: a lean, founder-led model that cuts through the noise. No bloated org charts. No one-size-fits-all sales motions. Just a smarter, more transparent way to buy the same enterprise-grade technology—backed by people who care.
We’ve seen how the old model rewards inefficiency. Clarity was built to do the opposite: keep things simple, stay accountable, and focus on what matters most—our clients.
After years inside the traditional reseller world—at companies where profits and quotas came before customer experience—we knew there had to be a better way.
We’ve spent our careers on both sides of the IT sales cycle. Between us, we’ve worked for CDW, SHI, and Palo Alto Networks—giving us a front-row seat to how traditional resellers operate, and where they fall short.
So we built Clarity: a lean, founder-led model that cuts through the noise. No bloated org charts. No one-size-fits-all sales motions. Just a smarter, more transparent way to buy the same enterprise-grade technology—backed by people who care.
We’ve seen how the old model rewards inefficiency. Clarity was built to do the opposite: keep things simple, stay accountable, and focus on what matters most—our clients.
After years inside the traditional reseller world—at companies where profits and quotas came before customer experience—we knew there had to be a better way.
We’ve spent our careers on both sides of the IT sales cycle. Between us, we’ve worked for CDW, SHI, and Palo Alto Networks—giving us a front-row seat to how traditional resellers operate, and where they fall short.
So we built Clarity: a lean, founder-led model that cuts through the noise. No bloated org charts. No one-size-fits-all sales motions. Just a smarter, more transparent way to buy the same enterprise-grade technology—backed by people who care.
We’ve seen how the old model rewards inefficiency. Clarity was built to do the opposite: keep things simple, stay accountable, and focus on what matters most—our clients.
BENEFITS
Why IT Buyers Choose Clarity
Everything you need, nothing you don't.
Founder-Led Service
No sales reps. No VPs. You only work with the founders who built the company.
Founder-Led Service
No sales reps. No VPs. You only work with the founders who built the company.
Founder-Led Service
No sales reps. No VPs. You only work with the founders who built the company.
Lean, Efficient Model
Built with no overhead, so you’re never paying for resources you don’t use.
Lean, Efficient Model
Built with no overhead, so you’re never paying for resources you don’t use.
Lean, Efficient Model
Built with no overhead, so you’re never paying for resources you don’t use.
On-Demand Expertise
Expert engineers, brought in only when it makes sense.
On-Demand Expertise
Expert engineers, brought in only when it makes sense.
On-Demand Expertise
Expert engineers, brought in only when it makes sense.
Our Advantage
Lean Means More
The byproducts of less overhead? More of everything that matters.
Faster Turnarounds
Fewer layers = quicker quotes, contracts, and decisions.
Faster Turnarounds
Fewer layers = quicker quotes, contracts, and decisions.
Faster Turnarounds
Fewer layers = quicker quotes, contracts, and decisions.
Real Relationships
No sales rep turnover. Just direct, consistent support from the founders.
Real Relationships
No sales rep turnover. Just direct, consistent support from the founders.
Real Relationships
No sales rep turnover. Just direct, consistent support from the founders.
Lower Total Cost
Not just pricing — total cost of ownership drops without built-in bloat.
Lower Total Cost
Not just pricing — total cost of ownership drops without built-in bloat.
Lower Total Cost
Not just pricing — total cost of ownership drops without built-in bloat.
Less Sales Pressure
No quotas. No games. Just what's right for your business.
Less Sales Pressure
No quotas. No games. Just what's right for your business.
Less Sales Pressure
No quotas. No games. Just what's right for your business.
Flexible by Design
No rigid playbooks or red tape. We adapt to your team, your timeline, and your goals.
Flexible by Design
No rigid playbooks or red tape. We adapt to your team, your timeline, and your goals.
Flexible by Design
No rigid playbooks or red tape. We adapt to your team, your timeline, and your goals.
Smarter Engineering Access
Top-tier partners on tap. Brought in only when needed, never by default.
Smarter Engineering Access
Top-tier partners on tap. Brought in only when needed, never by default.
Smarter Engineering Access
Top-tier partners on tap. Brought in only when needed, never by default.
PROCESS
Our Simple & Smart Process
Our Simple & Smart Process
Fast, focused, and designed to get you more from every purchase.
STEP 1
STEP 2
STEP 3
01
Listen & Learn
Before we recommend anything, we get to know your environment, goals, and existing vendor contracts. We identify where spend is misaligned, where support is falling short, and where traditional resellers are failing you.
STEP 1
STEP 2
STEP 3
01
Listen & Learn
Before we recommend anything, we get to know your environment, goals, and existing vendor contracts. We identify where spend is misaligned, where support is falling short, and where traditional resellers are failing you.
STEP 1
STEP 2
STEP 3
01
Listen & Learn
Before we recommend anything, we get to know your environment, goals, and existing vendor contracts. We identify where spend is misaligned, where support is falling short, and where traditional resellers are failing you.
Ask the Founders
Real Questions. Genuine Answers.
Why did you leave CDW/SHI/Palo Alto to start Clarity?
We were tired of watching customers overpay for technology just to cover inefficiencies at big firms. We knew there had to be a better way—so we built it.
Who actually manages my account?
Us. Jesse & Kevin. Every quote, every deal, every time. We don’t believe in account handoffs or transitions.
How are you able to price lower than the big guys?
Easy. We don’t have layers of managers, bloated engineering benches, or aggressive quotas. We have full control over the the margin—and pass that control directly back to you.
Are you big enough to handle enterprise deals?
We’ve handled eight-figure renewals, refreshes, and global multi-site rollouts. The difference? We do it strategically—with experience, not overhead.
Why should I trust you with my business?
Without a great experience for our clients, we don’t have a business. If you don’t win, neither do we. Our livelihoods depend on your satisfaction—and not many sales reps can say that.
Ask the Founders
Real Questions. Genuine Answers.
Why did you leave CDW/SHI/Palo Alto to start Clarity?
We were tired of watching customers overpay for technology just to cover inefficiencies at big firms. We knew there had to be a better way—so we built it.
Who actually manages my account?
Us. Jesse & Kevin. Every quote, every deal, every time. We don’t believe in account handoffs or transitions.
How are you able to price lower than the big guys?
Easy. We don’t have layers of managers, bloated engineering benches, or aggressive quotas. We have full control over the the margin—and pass that control directly back to you.
Are you big enough to handle enterprise deals?
We’ve handled eight-figure renewals, refreshes, and global multi-site rollouts. The difference? We do it strategically—with experience, not overhead.
Why should I trust you with my business?
Without a great experience for our clients, we don’t have a business. If you don’t win, neither do we. Our livelihoods depend on your satisfaction—and not many sales reps can say that.
Ask the Founders
Real Questions. Genuine Answers.
Why did you leave CDW/SHI/Palo Alto to start Clarity?
Who actually manages my account?
How are you able to price lower than the big guys?
Are you big enough to handle enterprise deals?
Why should I trust you with my business?
COMPARISON
Why Clarity Over Others
Direct access to founders—no sales layers
Lean model = lower pricing, zero waste
On-demand engineers—not built-in overhead
Same tech, same vendors—just without excessive markups
Fast quotes, frictionless fulfillment
Others
Account reps, managers, and turnover
High pricing to support bloated orgs
You pay for unused bench talent—every time
Overhead Includes: Managers, Offices, Conferences, Marketing, & more..
Quota driven pressures